Insights Strategy, Capabilities and Transformation

Insights transformation and modernization can drastically increase your team's impact on the business.  However these initiatives are often not adequately resourced due to short-term business needs.  Bring in an experienced, forward-looking Insights expert who will help you sharpen your Insights vision and efficiently build new capabilities - so you can focus on today while also getting ready for tomorrow.

Fractional Insights Lead

For companies who are not yet ready for a full-time Insights leader, I provide senior-level Insights support, and build out the priority Insight capabilities you need now and to prepare for future growth.

Strategic Projects

Extend your team's capacity with an experienced, senior-level Insights professional on a project basis.  I bring strategy and actionability to every project - innovation, brand strategy, communications or foundational insight.

For Research Companies

Upskill your team to be better strategic partners to your clients.  Reimagine your deliverables to provide more value and be more actionable.  Go from "supplier" to "partner".

SETH MINSK

Principal

Seth Minsk is a globally experienced consumer insights leader.   He has worked in syndicated research (IRI/Nielsen), analytics and insights.  In over 20 years at consumer healthcare companies, Seth has contributed to major launches such as Alavert, Advil PM, Nexium, Viagra Connect (UK) and Advil Dual Action.  More recently, he led the Global Consumer Insights team at Sanofi Consumer Healthcare, where he led transformation in areas such as brand equity measurement, segmentation, communications development and testing, and social listening insights.  Seth is passionate about using Insights to drive business action, and brings his brand and insights expertise to help you achieve your objectives.

Seth is known as a thought leader in the industry, with a broad understanding of innovation and a strong vision for how brand organizations can leverage Insights technology and innovation to drive growth by putting the customer at the center of decision making.  Seth understands that Insights need to link to brand strategy and the organization's culture to have maximum impact.